If you’re looking to get more sales in this market, the basic foundation of your business is quite simple: it all comes down to lead generation (the number – and quality – of people who see your offers) and conversion (the ratio of those people who use your services).

Trulia voices is an online community that was launched just a few months ago for people to find and share local real estate information. Right now there are many people in our area online such as local residents, home buyers, home sellers and people that want to relocate.

All these people are online with questions and are looking for answers. It’s almost the same as doing an open house and having potential buyers and neighbors coming in to your open house interacting with you and asking you questions.

All questions and answers are submitted by buyers, sellers, and real estate agents, then the answers are even rated by users. The service is very user friendly and the signup process quick.

Here are some tips when using the service.

1.       People go online searching for an answer to their problem, not so much searching for a Realtor.

2.       The more good, relevant information you can provide, the better your chances of doing business with this person.

3.       When answering questions, avoid saying things like: “I can help you get the best home,  call me at xxx-xxx-xxxx”, I’m the best agent in Sacramento, Lets meet next week so I can help you find a home, etc .  Just provide the answer and indicate if they have any other questions, they can get in touch with you by clicking on the link below (which goes to your agent web site)

4.       Be sure to include the link to your web site in your profile because every time you post an answer, your web site link will be there so if someone wants to get in touch with you, all they have to do is click on the link and your contact information will show up.

Check it out at http://www.trulia.com/voices

To your success,

Chris Ha

PS – in the next few weeks, I have a few cool things to share with you. For now, check out http://www.trulia.com/voices and stay tuned for some really cool emails from me!